Upgrading the Dietary Restriction Dining Experience

Rapid User Research/Testing | UI Design

Details

Role

UX Designer, UI Designer

Duration

80 hours

User

Individuals who live with or encounter special diets

Platform

iOS application

Skills

User Research, Persona, Flows, Visual Design, Wireframing, Prototyping, Usability Testing

Client

Academic Project

Tools

Figma, Otter.ai, Whimsical

Key Problem

The CDC reported that in 2018, nearly 1 in 5 adults 20+ years old have some special diet, and that number has only risen since. People with special diets often have doubts on if they can trust a restaurant for giving them food that is safe for themselves. People without such dietary limits do not have to face these experiences.

Key Business Implications

Commonplace is an app that allows individuals with special diets (allergies, dietary restrictions, etc.) to look-up and find restaurants that they feel confident eating at. This gives them a competitive advantage as there is no other company that does this for multiple diets.

Solutions

Focus on User Needs

Create an app that incorporates a unique opportunity for people with special diets

Visual Design

Used warm colors and rounded corners to give confidence and comfort to users

Crowdsourcing

Crowdsourcing allows users to hear directly from people with similar unique diets

Tailored On-boarding Process

Impact

Increased Confidence for Users

Qualitative data showed that users felt they could make a more informed decision about how accommodating restaurants are

75% Reduction in Steps

User interviews and usability testing showed that users no longer felt the need to use multiple websites to select a restaurant