Hi! I’m Shermeen
I’m a UX Researcher and Designer based in Virginia. I use design as a tool to move business metrics and simplify experiences for users.
Core Strengths
Ask the Right Questions
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Attentive. I aim to ask relevant questions to ensure clients are on the same page, team members can address challenges, and to anticipate potential edge case concerns.
Prioritization of Tasks
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Outlining. When faced with a new timeline, I map out a plan based on urgency, desirability, and feasibility.
Flexible Design Process
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Quick Thinking. I’m comfortable pivoting at a given moment and creating a new plan of action while ensuring I identify root pain points, document key changes, and deliver on time.
Situational Awareness
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Reading Situations. Running a financial literacy initiative allowed me to uncover unexpected concerns/needs and create alignment among stakeholders.
Kind Baking Company Service Design Review
An end-to-end review on a customer’s journey and touchpoints with a small bakery.
Creating an On-Boarding Flow for a Financial Advising App
Iterated designs to efficiently on-board and inform new users of the value of using Wealthmode.
Restructuring a Library Platform
Redesigned a school library platform to increase user engagement and student autonomy.
Upgrading Special Dieters’ Dining Experience
Designed a crowdsourced app to support those with special diets to locate restaurants they feel confident eating at.
Testimonials
“I really enjoyed my time with Shermeen; she is a fast learner and works in an organized manner. She knows how to get the best out of feedback and doesn't finish a call with any doubt. She likes clear communication and elaborates on her uncertainties. Moreover, Shermeen is very open to learning new skills and listening to reviews of her work, which makes her a great team player. I’m certain she is going to do many great things in the UX field.”
- João F, Mentor, DesignLab
“Shermeen has taken our vision and goals and applied it to the resources we provide to our families. She is not afraid to take on a challenge. Her professional and congenial work ethic has helped keep lines of communication open and given us a chance to give and take productive feedback when problem-solving. With Shermeen on our team, we've been able to take a great leap in our productivity and design.”
- Tahira R, Design Team, ALIA
“Shermeen’s service with our organization has been vital to our growth and goals as we provide resources to clients. She is timely, self-determined, and shows a positive and professional work ethic. She is always surprising me with skills and interests that prove beneficial to our work, and our programs and processes are better because of her input and achievements.”
- Leah W, Supervisor, ReEstablish Richmond